Improving consumer experiences for the neurodivergent 20%
The first to identify the significant implications of neurodiversity on consumer behaviour, affecting access to and enjoyment of products and services currently designed for the neurotypical 80%.
A Specialist Agency
Anchored in diagnoses of ADHD, autism, and dyslexia, we combine unique expertise in brand strategy and academia to offer insight, direction, and confidence to brands tackling this nascent and sensitive space.
Unique Expertise
Neuro-inclusive Design
If you design for the neurodivergent 20%, everyone can enjoy a more considered sensory experience, with more space to breathe, and information which is easier to process.
Working in depth with a small number of leading brands who share our commitment to meaningful engagement in this space.
We are passionate about affecting a neurodivergent consumer movement for the mutual benefit of consumers and brands.
Rigour and Authenticity
Born from Oxford University
With Oxford University Innovation as our primary shareholder we are proud to be held accountable to the highest of standards dictated by the statutes of the University, and are grateful for their unrivalled commercial support and guidance in the innovation space.
