Improving consumer experiences for the neurodivergent 20%

people animation.png

A Specialist Consultancy

The first to identify the significant implications of neurodiversity on consumer behaviour, affecting access to and enjoyment of products and services currently designed for the neurotypical 80%.

black and white sketch of head with brain visible

Anchored in diagnoses of ADHD, autism, and dyslexia, we combine unique expertise in brand strategy and academia to offer insight, direction, and confidence to brands tackling this nascent and sensitive space.

black dots joined together by straight lines

Unique Expertise

Neuro-inclusive Design

If you design for the neurodivergent 20%, everyone can enjoy a more considered sensory experience, with more space to breathe, and information which is easier to process.  

neurodiversity infinity symbol
black infinity loop which turns rainbow coloured during hover movement

Working in depth with a small number of leading brands who share our commitment to meaningful engagement in this space.

We are passionate about affecting a neurodivergent consumer movement for the mutual benefit of consumers and brands.

graph paper black dots
graph paper black dots

Rigour and Authenticity

graph paper black dots
Oxford University logo and Oxford University Innovation logo, showing a round circle of white lines broken by colourful lines bursting out

With the University of Oxford as our primary shareholder we are proud to be held accountable to the highest of standards dictated by the statutes of the University. We are grateful to Oxford University Innovation for their unrivalled commercial support and guidance in the innovation space.